Diploma in Digital Marketing

  • Exam Name: Diploma in Digital Marketing 
  • Exam Duration:270 Hrs

  • Syllabus :
Sr. No SYLLABUS COVERED
  FIRST PHASE
1 Introduction about Program
2 Search Engine Optimization

1.        On-Page Optimization

2.       Off-Site Optimization

3.       Duplicate Content

4.      Keyword Research and Competitive intelligence

5.       Design and Architecture

6.      Local SEO

7.       SEO Measurement

8.      Algorithm updates and SEO Change

9.      Integrating SEO with other Disciplines

3 Introduction to Social Media

1.        Making the message Stick and Spread

2.       Social Media Channel

3.       Engaging with Influence

4.      Listing and Reputation Management

5.       Social Media Measurement

6.      Integrating Social Media with Other Disciplines

7.

4 Introduction to Content Marketing

1.        Content Marketing Strategies

2.       Overseeing a Content Marketing Program

3.       Content Marketing Tactics

4.      Social Media Platform

5.       Content Marketing Budget and Measurements

5 Introduction to Email Marketing

1.        Spam

2.       List Building and Management

3.       Element of an Email

4.      The Process of Measuring Email

5.       Marketing Automation

6.      Integrating Email with Other Disciplines

6 Introduction to Mobile Marketing

1.        Product and Services

2.       Incentive and Loyalty Program

3.       Location Opportunities

4.      Mobile Advertising

5.       Mobile Audiences

6.      Rules and Regulations

7.       Mobile Measurements

8.      Mobile and other Disciplines

7 Introduction to Pay-per-Click

1.        Account Hierarchy

2.       The Buying Funnel

3.       The PPC Auction

4.      PPC Targeting Options

5.       Keyword Research

6.      Creating Compelling adds

7.       Measuring goals and Bidding Options

8.      PPC Audit

9.      Integrating PPC with other Disciplines

 

8 Introduction to Website Conversion Rate Optimization

1.       Laying and Foundations of Conversion

2.       Getting to Know Your Customers

3.       Creating the message

4.      Anatomy of a Landing Page

5.       Why Design Matters

6.      Testing for Conversions

7.       Seeing the Bigger Picture

8.      Introduction to Digital Analytics

9.      Organizational Maturity

10.   Building Blocks

11.    Management Perspectives of Digital Analytics

12.    Key Performance Indicators (KPIs)

13.    Segmentation

14.   The Analysis Process

15.    Marketing Management

16.   Experimentation and Testing

17.    Reports and Dashboard

18.   The Digital Analytics Stack

9 Introduction to Marketing Automation

1.        Lead Capture and Nurture

2.       Triggers and Series

3.       Drip Campaigns

4.      Nurture Campaigns

5.       Measurement Attribution